All about this site.
PLEASE NOTE: While every effort has been made to ensure the information on this site is well-researched, accurate, and in the best interest of children in general, this site is not a substitute for your child’s pediatrician, good common sense, or researching parenting basics from a trusted source. (The American Academy of Pediatrics is a great place to start.) Every child is different, situations are different, and parenting is one of the most awesome (in the grand sense of the word) responsibilities known to man. Be smart about it.
The Mission of Fathercraft
To dramatically enrich and improve the lives of dads who are seeking to become more and, through those fathers, their children.
To spread important information to as many parents as we possibly can.
On Being a Dad
We believe being a father should be one of the great highlights on the adventure that is life.
We believe being a father is hard, that obtaining perfection is impossible, but the mark of a truly great father is the drive to make each day be better than the day before.
We believe being a father should be fun, and the more fun had by the dad, the more fun had by the kids and spouse.
We believe fatherhood is a craft in the true definition of the word – “skill in planning, making or executing”, “an occupation or trade requiring manual dexterity or artistic skill”. The concept of a master craftsman springs to mind; an individual who spends years honing his craft, who puts immense amounts of passion, attention to detail, and time into building.
We believe fathers help shape the destiny of their children and through them the very future of the human race.
We believe that today, critical parenting information is lost in the frenzy. So we seek to disseminate important information to as many parents as possible using modern distribution methods that reach parents where they are.
We believe in the digital age, uninformed opinions and misinformation abound, so we create high quality, well-researched content based on science and trusted authorities.
We also believe that today’s parent is juggling more than ever and needs information in a form that is easily consumable but allows for depth when desired.
We believe that actionable knowledge, acted upon is power and we strive to create this.
What We Do
We create products and resources that support these beliefs. That inspire and remind dads that life is an adventure to be shared with their children, that make the challenges of being a dad easier, that make play more fun for dads and kids alike, that educate and entertain, that support the wonderful and never-ending journey that is honing the craft of fatherhood in order to inspire the growth and development of future generations.
The path to perfection is unrelenting and unending, filled with love, humor, joy, and fulfillment. The great father endeavors ever further along the path to perfecting the craft of fatherhood. Along the way, we’ll be there to equip him with tools, toolsets, mindsets, education, and entertainment to continue the climb.
This is Fathercraft.
We’re brothers-in-law who have shared the journey of fatherhood over the past 4 years. In addition to sharing deep family ties, we share a passion for helping kids, figuring out how to improve things and become better, and helping dads lead better lives.
Here’s a bit about each of us: