Some things we want to be very clear about:
Fathercraft (and our legal entity, KZ Marketing, LLC), does, in some areas of this website, in emails, on social media receive compensation from manufacturers and Amazon for purchases made via affiliate links (see more below). Here are some policies we thought worth sharing:
We’re receiving paid compensation from the manufacturers of some of the products we discuss on this site, and from Amazon, via affiliate links.
What’s an affiliate link, how does this affect you, why does it matter, and what’s our policy on compensation and affiliate links?
An affiliate link is a type of link that allows a product manufacturer or Amazon to track what happens after a link is clicked, and where a visit to a website originated from, with a string of characters added to the end of the link.
It looks something like this:
So that string allows Happiest Baby, the manufacturer of The Snoo, to tell that a visit to their site comes from us. If a visitor to their site ends up purchasing a Snoo, they compensate us.
How does this affect you? Clicking on an affiliate link does not change the price you’re charged for a product – there’s absolutely no cost to you. The manufacturer (or Amazon) covers our commission. When you click an affiliate link a “cookie” is used to track your visit. Cookies are used by most of the websites on the entire internet, and don’t pose privacy or security links (we can’t tell anything about you as an individual, only broad metrics about how our links perform.)
Why is this important? First of all, we want to be transparent about the fact we’re receiving payment for affiliate link purchases by users of our website – we believe this is the right thing to do, and hope this transparency builds trust with you. Second, the FTC mandates use of affiliate link disclosures, so there’s that.
Also, affiliate links are important to us because they help us generate revenue that funds the business. We hope you’ll see them as a choice. If you found value in some information we provided, and are considering purchasing a product, if you click on an affiliate link and end up purchasing, you can help us out. If that doesn’t sit right with you, just don’t click the link – you can easily find the information we put in our links via a quick Google search, and we won’t be compensated that way.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Hopefully, this resonates with you and seems fair. If it doesn’t, we’d love to hear from you – paul[at]fathercraft.com